General information
Academic year: 2022/2023
Year of study: 4th Year
Teaching period 2nd Semester
Course type Elective
Language(s) of instruction English
Credits (ECTS): 6
School/Faculty:
Faculty of Economics and Business / Granada campus
Course guide
Course content (descriptors)
- tourist accommodation
- hospitality industry
- strategic marketing
- customer relationship management
- online marketing
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