General information
Academic year: 2023/2024
Year of study: 3rd Year
Teaching period 2nd Semester
Course type Compulsory
Language(s) of instruction Spanish
Mode of delivery: Face-to-face
Credits (ECTS): 6
School/Faculty:
Faculty of Economics and Business / Granada campus
Course guide
Course content (descriptors)
- distribution channel marketing
- retail location decisions
- assortment and private labels
- merchandising and category management
- retail performance
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