General information
Academic year: 2023/2024
Year of study: 4th Year
Teaching period 1st Semester
Course type Compulsory
Language(s) of instruction French
Credits (ECTS): 6
School/Faculty:
Faculty of Economics and Business / Granada campus
Faculty of Translation and Interpreting / Granada campus
Course guide
Course content (descriptors)
- tourism commercialisation strategies
- tourism promotion
- marketing of tourist destinations
- sustainable tourism
- digital tourism marketing
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