General information
Academic year: 2022/2023
Year of study: 4th Year
Teaching period 2nd Semester
Course type Elective
Language(s) of instruction Spanish, English
Mode of delivery: Face-to-face
Credits (ECTS): 6
School/Faculty:
Faculty of Economics and Business / Granada campus
Course guide
Course content (descriptors)
- advertising
- strategic planning
- public relations
- direct and interactive marketing
- sales promotion
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