General information

Academic year: 2023/2024

Year of study: 2nd Year

Teaching period 1st Semester

Course type Compulsory

Language(s) of instruction Spanish

Mode of delivery: Face-to-face

Credits (ECTS): 6


School/Faculty:

Faculty of Economics and Business / Granada campus

Course guide

Course content (descriptors)

  • marketing planning
  • strategic marketing
  • simulation game
  • marketing indicators ||
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