General information

Subject name: BUSINESS

Academic year: 2021/2022

Curso de impartición: 2nd Year

Teaching period 1st Semester

Course type Troncal

Language(s) of instruction Spanish, English

Mode of delivery: Face-to-face


School/Faculty:

School of Civil Engineering / Granada campus

Faculty of Economics and Business / Granada campus


Course content (descriptors)

  • strategic marketing
  • operational marketing
  • marketing environment analysis
  • consumer behaviour
  • market segmentation
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