General information

Academic year: 2023/2024

Level: Master

Type: Official Master's Degree

ECTS Credits: 60

Programme orientation Research

Length of programme (full time): 1 YEAR

Mode of delivery: Face-to-face

Level of qualification: Máster (MECES level 3 - EQF level 7)

Model of study: Full-time (42-60 ECTS per school year)

Work-based learning (Practicum): Yes

Language(s) of instruction Spanish

More info: programme website

Programme coordinator


Main focus

; Graduates of this master’s programme will have a solid understanding of the tendencies derived from the technological innovation used in problem solving in market research and marketing. They will know how to apply theories of cultural values to the traditional market as well as to the online market. Graduates will be capable of applying intelligent devices to business efficiency. They will also be able to find sensor open data and use technologies for their processing in the existing legal framework. They will also know how to use efficiency metrics in social networks for corporate decision-making. Graduates will be able to use computational tools to solve problems pertaining to commercial research and they will know how to apply the Service Oriented Architecture (SOA) paradigm to a business. Finally, graduates will be capable of developing corporate strategies for mobile marketing in real time and be able to design rapid response structures for the marketing strategy.


Students that have completed the second cycle have the following competencies: – Have demonstrated knowledge and understanding that is founded upon a basis or opportunity for originality in developing and/or applying ideas, often within a research context. – Can apply their acquired knowledge and understanding, and problem solving abilities in new or unfamiliar environments within broader (or multidisciplinary) contexts related to their field of study. – Have the ability to integrate knowledge and handle complexity, and formulate judgments with incomplete or limited information, but that include reflecting on social and ethical responsibilities linked to the application of their knowledge and judgments. – Can communicate their conclusions, and the knowledge and rationale underpinning these, to specialist and non-specialist audiences clearly and unambiguously. – Have the learning skills to allow them to continue to study in a manner that may be largely self-directed or autonomous.

Programme qualification

Name of title awarded in original language

Máster Universitario en Tecnologías para la Investigación de Mercados y Marketing

Qualification requirements

60 minimum credits

Programme courses

Course NameYearPeriod
An Agile Response to the Market and to Strategic Marketing Management 1st Year 2nd Semester
An Approach to Technologies for the Implementation and Analysis of Social and Business Networks 1st Year 1st Semester
Cloud-based Systems and Mobile Technologies for Business 1st Year 2nd Semester
Cross-cultural Marketing 1st Year 1st Semester
Digital Innovation and Business Entrepreneurship through ICTs 1st Year 2nd Semester
Legal Framework for the Use of Information Technologies 1st Year 2nd Semester
Market Orientation, Relationship Marketing and Social Responsibility 1st Year 2nd Semester
Marketing and Communication in the Digital World 1st Year 1st Semester
Master's Dissertation 1st Year 2nd Semester
Neuroscience applied to Understanding the Consumer 3.0 1st Year 1st Semester
Skills for the Preparation of the Master's Dissertation 1st Year Yearly
Smart Devices and Marketing 1st Year 2nd Semester
Tools for Commercial Research 1st Year 1st Semester
Work Placement 1st Year 2nd Semester


Specialisation name

– No Specialisation

Admission information

Access to Master’s Degree programmes is granted to holders of:
A.1. A Spanish official university degree.
A.2. A degree issued by a Higher Education institution from another European Higher Education Area Member State which allows access to Master Degree’s programmes in that State.
A.3. A degree from a non-EHEA education system, upon verification by the Spanish University that the aforementioned degree accredits an equivalent education level to that of a Spanish university degree and allows access to postgraduate programmes in the issuing country.
A.4. A Spanish Bachelor in Advanced Artistic Education.
A.5. Official Spanish university degrees of Diplomado, Arquitecto Técnico, Ingeniero Técnico, Licenciado, Arquitecto, Ingeniero, Graduado or Máster Universitario.

Specific admission requirements

Students with a mother tongue other than Spanish will be required to have a Spanish B2 level or higher, according to the Common European Framework of Reference for Languages.

General regulations

Grading scale
In the Spanish university system, modules/courses are graded on a scale of 0 to 10 points with the following qualitative equivalence:
0-4,9: «suspenso»; 5-6,9: «aprobado»; 7-8,9: «notable»; 9-10: «sobresaliente». A special mention, «Matrícula de Honor» may be granted to up to 5% of the students in a group provided they have got a «sobresaliente». To pass a module/course is necessary to get at least 5 points.
In cases of recognition of ECTS, professional experience, cultural or sports activities, or student representation no grading will be recorded but, where appropriate, the word «Apto».


UGR Examination Regulations


More info on academic regulations at:

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