General information

Academic year: 2021/2022

Level: Bachelor

Type: Bachelor's Degree

ECTS Credits: 240

Length of programme (full time): 4 AÑOS

Mode of delivery: Face-to-face

Level of qualification: Graduado(a) (MECES level 2 - EQF level 6)

Model of study: Full-time (42-60 ECTS per school year)

More info: programme website

Language(s) of instruction Spanish


Programme coordinator

Name: FRANCISCA, FUENTES MORENO / ffuentes@ugraYRso7d.es


Field(s) of education and training (ISCED-F)

  • Marketing and advertising (0414)

Main focus

The Bachelor’s Degree in Marketing and Market Research qualifies graduates to perform professional activity that involves researching, planning, implementing, and monitoring the marketing strategy of an enterprise or of any type of public or private organism. This is accomplished through the use of marketing and market research instruments in organisations within a national and international context. Graduates should know how to identify and anticipate market opportunities, allocate resources, organise information, select and motivate other people, make decisions, attain objectives, and evaluate results. Furthermore, graduates of this degree programme are specialists in the diagnosis, design, development, evaluation, and assessment of marketing systems, projects, programs, strategies, actions, and processes in different organisations.

Competences

1. Ability to analyse and understand the market forces that have an impact on commercial activities and to critically assess business situations.
2. Ability to apply marketing knowledge and market research tools in the definition of business solutions.
3. Ability to develop knowledge and skills in the strategic direction of marketing by designing and formulating comprehensive marketing plans.
4. Ability to design and carry out comprehensive communication initiatives in marketing.
5. Ability to plan marketing decisions in product management and commercial distribution.
6. Ability to plan customer-oriented sales actions and lead sales teams.
7. Use of computer tools for market research.
8. Design and management of market projects that reflect an ethical commitment and motivation for quality.
9. Entrepreneurship and the creative capacity for the generation of new ideas.

Programme qualification

Name of title awarded in original language

Graduado o Graduada en Marketing e Investigación de Mercados

Qualification requirements

– The student must prove the level B1, in accordance with the Common European Framework of Reference for Languages.
– The student has to complete the ECTS credits of the study program distributed as follows:
Basic Formation (72 ECTS)
Obligatory (120 ECTS)
Optional (42 ECTS)
Final degree project (6 ECTS)

Programme courses

Course Name Year Period
ACCOUNTING INFORMATION FOR MANAGEMENT 4th Year 2nd Semester
BUSINESS CREATION 4th Year 1st Semester
BUSINESS MANAGEMENT 2nd Year 1st Semester
COMMERCIAL DISTRIBUTION 1 2nd Year 2nd Semester
COMMERCIAL DISTRIBUTION 2 3rd Year 2nd Semester
COMMERCIAL MANAGEMENT 1 1st Year 2nd Semester
COMMERCIAL MANAGEMENT 2 2nd Year 1st Semester
COMPUTER SCIENCE APPLIED TO SALES MANAGEMENT 4th Year 1st Semester
COMPUTER SYSTEMS SUPPORTING COLLABORATION AND DECISION-MAKING 4th Year 2nd Semester
CONSUMER BEHAVIOUR 2nd Year 2nd Semester
CULTURE AND TOURISM MARKETING 4th Year 2nd Semester
ECONOMETRICS 3rd Year 1st Semester
ELECTRONIC MARKETING 4th Year 2nd Semester
ENGLISH FOR INTERCULTURAL COMMUNICATION AND NEGOTIATION 4th Year 1st Semester
FUNDAMENTALS OF BUSINESS ADMINISTRATION AND MANAGEMENT 1st Year 1st Semester
GENERAL ACCOUNTING 1st Year 2nd Semester
HISTORY OF COMMERCIAL ACTIVITY AND MARKETING 4th Year 1st Semester
HISTORY OF CONTEMPORARY WORLD ECONOMIC DEVELOPMENT 1st Year 2nd Semester
INTEGRATED MARKETING COMMUNICATIONS 1 2nd Year 2nd Semester
INTEGRATED MARKETING COMMUNICATIONS 2 3rd Year 1st Semester
INTERNATIONAL MARKETING 3rd Year 2nd Semester
INTERNATIONAL TRADE 3rd Year 1st Semester
INTRODUCTION TO FINANCIAL OPERATIONS 1st Year 1st Semester
INTRODUCTION TO LAW 1st Year 2nd Semester
INTRODUCTION TO MARKETING 1st Year 1st Semester
LEGAL FRAMEWORK OF THE MARKET 4th Year 2nd Semester
LOGISTICS AND MERCHANDISING 4th Year 2nd Semester
MACROECONOMICS 2nd Year 1st Semester
MARKET RESEARCH 1 2nd Year 2nd Semester
MARKET RESEARCH 2 3rd Year 1st Semester
MARKET RESEARCH 3 3rd Year 2nd Semester
MATHEMATICS 1st Year 1st Semester
MICROECONOMICS 1st Year 2nd Semester
MULTIVARIATE STATISTICAL TECHNIQUES 4th Year 1st Semester
NEW PRODUCT DEVELOPMENT 4th Year 1st Semester
PLANNING MEDIA AND FORMATS 4th Year 1st Semester
POLITICAL ECONOMICS 1st Year 1st Semester
QUALITATIVE DATA ANALYSIS 4th Year 1st Semester
QUANTITATIVE TECHNIQUES 1 2nd Year 1st Semester
QUANTITATIVE TECHNIQUES 2 2nd Year 2nd Semester
QUANTITATIVE TECHNIQUES 3 3rd Year 2nd Semester
SALES MANAGEMENT 3rd Year 1st Semester
SECTORAL MARKETING 3rd Year 2nd Semester
SOCIAL AND POLITICAL MARKETING 4th Year 1st Semester
SOCIOLOGY OF CONSUMPTION 4th Year 2nd Semester
SPANISH AND WORLD ECONOMICS 2nd Year 1st Semester
UNDERGRADUATE DISSERTATION 4th Year
WORK PLACEMENT 4th Year 1st Semester

Admission information

Access to Bachelor’s Degree programmes is granted to students with the following degrees/ diplomas or studies, or any other recognized as equivalent to these:
A.1. Spanish Bachiller, European Baccalaureate or International Baccalaureate.
A.2. Baccalaureate from European Union Member States’ education systems or other countries withinternational agreements.
A.3. Advanced Technician in Vocational Training, Advanced Technician in Plastic Arts and Design orAdvanced Technician in Sports Education, from the Spanish Education System.
A.4.Studies carried out in European Union Member States or in other countries with international reciprocal agreements which meet the academic requirements in those States to access their university studyprogrammes.
A.5. Official Spanish university degrees of Diplomado, Arquitecto Técnico, Ingeniero Técnico, Licenciado, Arquitecto, Ingeniero, Graduado or Máster Universitario.
A.6. Partial (foreign or Spanish) university studies.

Access to Bachelor’s Degree programmes is also possible for:
B.1. People over twenty-five after successfully passing a specific access test.
B.2. People over forty with work or professional experience related to a university field of knowledge.
B.3. People over forty-five after successfully passing a specific access test.

Likewise, access to Bachelor’s Degree programmes is granted to:
C.1. People meeting the requirements to enter university according to the Spanish Education Systemregulations prior to Ley Orgánica 8/2013, of December 9.

General regulations

Grading scale
In the Spanish university system, modules/courses are graded on a scale of 0 to 10 points with the following qualitative equivalence:
0-4,9: «suspenso»; 5-6,9: «aprobado»; 7-8,9: «notable»; 9-10: «sobresaliente». A special mention, «Matrícula de Honor» may be granted to up to 5% of the students in a group provided they have got a «sobresaliente». To pass a module/course is necessary to get at least 5 points.
In cases of recognition of ECTS, professional experience, cultural or sports activities, or student representation no grading will be recorded but, where appropriate, the word «Apto».

 

UGR Examination Regulations
https://docencia.ugr.es/sites/vic/docencia/public/inline-files/Normativa_de_evaluacion_y_calificacion_EN.pdf

 

More info on academic regulations at: 

https://ugrcat.ugr.es/en/about-ugr/#regulations

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